This past weekend the team at Chinook Country Tourist Association made the 5 hour trek from Lethbridge up to Banff for the annual Travel Alberta Industry Conference. The three days were filled with LOTS of food, inspiring keynote speakers, educational breakout sessions and of course lots of tourism talk.

Travel Alberta also debuted phase two of their new brand (Remember to Breathe) which featured Alberta stories in the form of videos. For some of the staff at CCTA this was their first Travel Alberta conference and it definitely did not disappoint. All of use cannot wait for next year and to once again, be involved in this great conference.